‘when you are’ aims to supply a secure room for people to help make relationships while maintaining their identity private
The few matchmaking applications which can be popular amonst the LGBTQ+ people in Asia — including Grindr, Romeo, Tinder, OkCupid and Delta — either appeal to a particular portion of the society or were prepared for all, regardless of a person’s direction or preferences.
To fill that space, two female — Sunali Aggarwal and Aditi Gupta — need constructed while (AYA), a homegrown social network and internet dating app specifically for Indian LGBTQ+ community. They aims to offer a “no-pressure area” and a safe room for folks to keep their character confidential and come up with connections in addition. For near to 2 full decades, the duo keeps directly caused various startups. While Chandigarh-based Aggarwal co-founded Mobikwik in 2009, Gupta, situated in Mumbai, caused the lady husband to create a startup in foods imports. Excerpts from a job interview utilizing the two:
What was the theory behind promoting the application?
After Section 377 got hit lower, we realised just how there weren’t systems for folks to fulfill. We read a study that just six % of those inside the LGBTQ+ society (in Asia) have already come out of the closet — on social media marketing and in person with their colleagues.